Who we are

Unforgettable experiences don’t happen with your face stuck to a screen.

It’s true for everything. Even digital. Digital Durable and memorable products are crafted with a smart take on design, tech and business – but first and foremost with the focus on the human behind the screen. At lg2, we feel that this is achieved with the collaboration of a close-knit team of clients and digital experts connected to more than just Wi-Fi.

Gender parity

17% experiential/stunt creations

60% e-commerce/loyalty program platforms

23% showcase/corporate websites

40 talented staff

Play our reel

Our 4 principles

We create human-first experiences

Thinking human-first is what gives life to a creative product. And human understanding in a digital world is what creates an experience that stands out from the crowd. By crowd, we mean 1.7 billion websites, 4 million apps, 1.3 million companies registered in Canada. If we think digital, we also think – above all – about everything else.

Because the most important thing is who’s behind the screen

We make cool things

Creating things that are beautiful, but impractical is like making a beautiful, uncomfortable chair. Because we love design as much as we love to be seated comfortably, we found a formula that pays off every single time: cool + well made = long-lasting. Our clients agree. So do their finances.

That do great business

We keep it simple

The most complex business problem are best addressed with the simplest solutions. We ask lots of questions, and so do our clients, so that our users ask none.

Life is already complicated enough

The best talent comes with opinion

We choose to team up with talent – and clients! – who are more interested in asking questions than the status quo. That’s because 95% of the best ideas come up somewhere between the most ambitious questions and the weirdest comments. The other 5% come to us in the shower.

Not certainties / Deal with it

Our services

27% creatives,
33% developers,
13% strategists,
27% product owner

With our magical ratio, we are better equipped to craft and deliver digital projects, from A to Z. Or from A to M. It’s up to you. The point is, we have the people you need for the projects you need.

Strategic planning

  • Consumer Insights

  • Market Trends

  • Experience Strategy

  • Product Strategy

  • Business Strategy

  • Customer Experience Management (CRM, CXM)

  • Go-to-Market Planning

  • Content Strategy

  • SEO

  • Performance Optimization

  • Data Management

User experience (UX)

  • User Experience Mapping (CXM)

  • Sites

  • Applications

  • Experiential Design

  • E-commerce

  • Web Architecture

  • Prototyping

  • Design Systems 

Brand experience

  • Brand Digital Expression

  • Visual Language 

  • Art Direction

  • Motion Graphics

  • Layout Design (UI)

  • Brand Guidelines

  • Copywriting


  • Technical Architecture

  • Technological Creativity

  • Back-End Development

  • Front-End Development

  • Interactive Prototyping

  • CMS Implementation

  • Quality Assurance

  • Maintenance

Our rituals

Clap your hands!

If you’re good, we clap our hands. If you’re late, we clap our hands. If someone claps their hands, we clap our hands.

We don’t always know why we’re clapping our hands, but we clap our hands and you clap your hands.

Happy fried chicken birthday!

Today’s your birthday! Fried chicken’s on the way.

We’ll sweep you off your feet on your birthday. (When we won’t have to stay six feet apart.)

The Big Thumbs Up

At the end of every town hall, we give a big thumbs up to say thanks to someone who gave us a hand – thumb included.

And at the next town hall, the person who still has the big thumb gives it to a new person. We like to pay it forward.

The culture of the future

Here, we’re all fascinated by the culture of the future. Digital is not just what we do – it’s an obsession.

We speak digital, we dream in digital.

The Chalet

The Chalet is a big party and everyone but the boss is invited. At least when COVID isn’t spoiling the fun.

We don’t want to brag, but we exceed our attendance every year.

All-you-can-eat buffet

We’re hardly exaggerating. Tons of pancakes every first Thursday of the month, homemade pastries made with love, some fried chicken here, some pizza there. There’s something for all tastes.

And those who get their Slack hacked have to buy doughnuts for everyone!